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For Hotel Owners SinoNova Hospitality is organized into divisions for managing properties from business hotels to urban hotels to serviced residences and resorts. Our corporate role is to maximize the performance of its properties. In many ways, the property is SinoNova Hospitality’s customer. SinoNova Hospitality believes that effective hotel management must be accomplished at the property management level while being monitored and managed through corporate efforts. Corporate must select and develop an exceptional property management team and manage their efforts. Our management style focuses on management by objectives, not the traditional command and control. Our value-driven approach is evidenced by a strong, almost fanatical corporate culture dedicated to generating the best people, the finest product, and an efficient process. Corporate management objectives are designed around maximizing the revenue and profit impact at a property level, maintaining and improving asset quality, and ensuring that appropriate financial controls and reporting are maintained. The SinoNova Hospitality corporate team is held to a high degree of accountability for asset performance. We meet and exceed all objectives by providing exceptional management services in the following areas:
Hotel Management Our hotel owners gain from the benefits we can offer, but not at the expense of responsiveness and individualized attention. Because of our organizational synergies, we’re able to offer cost-savings in purchasing; master planning and design; support in legal services, training, accounting, IT and interior design; and management/managerial oversight of marketing, revenue management, and operations functions. Because of our commitment to service, we deliver all of these services with a small-company responsiveness and dexterity that allows us to thrive in any marketplace. Finance/Accounting Support for the hotels through a variety of accounting and finance functions, including either centralized or decentralized accounting, internal audit and risk management are fundamental to the financial success of the property. Our accounting team provides expertise in all aspects of accounting and cash management, payroll, tax, transaction processing, and financial reporting. All accounting functions remain at the property level with oversight by corporate staff members who review and analyze monthly financial reports, provide financial analysis and support the property-level directors of finance with training and best practices. Impartial internal audits are conducted on a regular basis to ensure operational controls and standards are utilized for the protection of each asset. Comprehensive and well-priced insurance programs for workers’ compensation, property, casualty, liability and more are available are made available to the owners.  Hotel Operations The foundation of SinoNova Hospitality management is the commitment to capture operating efficiencies at every level. SinoNova management teams produce measurable improvements in revenue enhancement, cost management and profits. The true measure of any hospitality property is satisfied guests. Delivering an exceptional guest experience, every day and night is the ultimate commitment of every SinoNova Hospitality associate. Continuous focus on past guest surveys ensures that the management team is in-touch with the needs of the guests and the performance of the property. SinoNova Hospitality’s commitment to property management is measured on achieving the highest guest satisfaction levels compared to other hotels brands. Sales and Marketing In today’s highly competitive marketplace, the ability to achieve occupancy, rate and RevPAR objectives is often the result of successful sales and marketing. SinoNova Hospitality is noted for aggressive sales management with a clear focus on the bottom line. The ability to achieve the appropriate mix of business resulting in a positive impact on revenue is critical to the success of the property. Targeted external marketing activities consistently position and differentiate our properties to surpass the competition. Procurement
Food and Beverage Good food, superior service and an inviting atmosphere are just part of an F&B outlet’s success. The other part of the equation is financial viability. Our food & beverage Support Services Include:
Our goal is to help our hotel’s F&B outlets achieve and attract their fair market share of business,. Our F&B team creates and offers a variety of marketing programs designed to draw hotel guests and locals to the particular outlet. These programs can be developed on a property specific basis or organization wide depending upon the required goals and objectives.
We offer additional support through three internal resources:
Staffing Services A company is only as good as the people who work for it. This is why we place great emphasis on selecting the right people for the job and to continuously upgrade their skills to better service our clients. The driving force behind SinoNova Hospitality is a team of specialists who are pioneers of the hotel industry. The management team puts their experience and commitment at the disposal of the company’s clients based on:
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